Position Your Business for the Coming Upturn
For the vast majority of adults, we have been living through the worst economy in our working lifetimes. Unemployment rates have hit...
Developing a Marketing Plan That Works
Q. What type of marketing do you think is the most beneficial for small businesses? A. For small businesses, we recommend marketing that...
Is Growth Always Good?
Q. There’s often an assumption that growth is almost always good for small businesses. If revenue is at $500,000, $1 million would be...
How Can I Identify a Useful Market Segmentation?
Q. I’ve been trying to develop a useful market segmentation for my small business. Do you have any tips for how to do this most...