December 20, 2018

Q. I own a small business that is poised for growth, but I’m having problems attracting talented people. How can I convince seasoned executives with the experience I need to come work for my small company? 

B. Your small business is competing for talent with the “big dogs” in town―companies such as Capital One, Genworth, CarMax and Altrea. It can be difficult to match the compensation, benefits, and facilities that these behemoths offer. You shouldn’t try...

December 13, 2018

Q. I've been thinking about employing a company to launch a very extensive internet and social media marketing campaign for my business. By the time I pay for all of the pieces (for example, Search Engine Optimization, Search Engine Marketing, a community manager, etc.) it will be a very expensive proposition for my small company.  Do you have any advice?

A. The internet, used properly, can be an important part of your marketing mix. Used improperly, it c...

December 6, 2018

Q. As the New Year approaches, I am considering switching from cash accounting to accrual accounting for my small business. Do you think this makes sense?

A. This is an issue with much nuance. The Internal Revenue Code requires some companies to use accrual accounting for tax purposes. It’s best to consult a CPA to see if your business falls into this category. However, most small businesses can choose to use either accounting method.

Let’s get a working (...

November 30, 2018

Q. The holidays are upon us. Many people expect time off. Unfortunately, I run a retail operation. This is our busiest time of the year and I need my people to work. Further, I need them to be happy and motivated. In the past, I have had problems with this. Do you have any suggestions for how to navigate this time of year?

A. Most of us are looking forward to spending time with loved ones this holiday season. We take for granted that most employers will c...

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