October 4, 2018

Q. I’ve just started a small business with my spouse. I’m looking forward to spending time with him, but, being with your spouse 24/7 can put a real strain on a relationship. You two are married and have worked together for years. Do you have any advice for how to make that arrangement work?

A. We are business partners and coauthors. We share the stage during speeches and the microphone during interviews. We co-owners of multiple businesses. We are also m...

September 27, 2018

Q. I’ve been at my current job for almost a year now. I really enjoy it, but I am completely overwhelmed by emails. I can never seem to stay on top of them. Do you have any suggestions?

A. Unfortunately, this is a common problem in businesses, both large and small. For most of us, email is both a blessing and a curse. It makes asynchronous communications possible, which aids productivity. It acts as written documentation, and enables the busy entrepreneur...

August 30, 2018

 Q. I have had problems hiring people. I work hard to find a qualified employee. I know that my compensation and benefits are competitive. But, when I make the offer, I’m turned down. Do you have any thoughts regarding what could be going wrong?

A. We don’t know the details of your situation, but our guess is that you may have a problem with the first impression that you and your company are making on the applicants.

We’ll illustrate what we mean with an e...

August 16, 2018

Q. I’m thinking about investing in a branding campaign for my small business, but it is going to be expensive. What are your thoughts regarding branding?

A. Moses Foster, the President of West Cary Group said, “A brand is a promise that when kept delivers preference, and sometimes forgiveness.” There is value in a strong brand, but how can you build one cost effectively.

There is a massive amount of information on branding and brand management available th...

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