July 11, 2013

Q.  I’m a copywriting consultant. I launched a cold-calling campaign, pitching my services to directors of communications/marketing of trade associations. About 2,200 calls later, I’ve only landed three one-time jobs. However, I now have a list of 600 people who at least sounded remotely interested in my services. How do I convert this lukewarm interest into an in-person meeting at the least, or a sale at the most?

A. We assume you’re a good copywriting c...

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